Organisational Culture of Oral Smooth Plc Essay

Organisational Culture of Oral Smooth Plc - Essay Example It is the process of establishing the empire of business by a series of strategies viz. executing the business concept, promotion, services, goods, pricing, equal and effective idea generation to generate healthy relationship to meet the organizational and personal objectives (Harris, 1994). We can analyse the situation by strategically approach to the business of Oral Smooth Plc. Oral Smooth Plc is based in London; an innovative company produces tooth pastes for smokers. In the past, Product Diversification and Customer Care do have due attention from the management experts. Today it has become a powerful tool for the consultants to enhance the managerial efficiency. Edgar Scheins theory also caters the same effect to better the performance of the organisations. Objective of the study Oral Smooth Plc is having its presence in every part of the UK. The product diversification always enables the company the market leader of the sector without any challenges. Here Oral Smooth Plc wants to put their business mark in UK as a part of diversification in the business. We would like to know the differences, similarities and the difference within the organization, how the organization manages his employees and the process to ensure successful service delivery and customer satisfaction. Organizational culture of the company using Edgar Scheins theory The particular theory focuses on an organisational culture ethics the system. Scheins says that culture is the basic factor for change in an establishment (Campbell, 2003). The thorough understanding about the organisational dynamics starts with this fact. In order to have a strong and dominant leadership Scheins suggests 3 levels of culture (Black, 2003). They are, 1. Artifacts (this can be very easily seen just like our outfits and not very easy to decipher) 2. Espoused values (Philosophies and targets) 3. Assumptions (unconscious beliefs) Scheins also suggest, group dynamics for a better leadership in organisational cultu re. He says that small groups function within a particular group culture in the similar way firms function within the culture of the firm. His model categorise informal groups into 3. 1. Vertical cliques containing different ranks in the same section/dept 2. Horizontal cliques containing similar ranks 3. Mixed cliques containing members of various depts. Here we can implement the Schein management theory for the better performance of the firm. To Biech, Elaine 1998, Culture envelops us in fully. They are, pervasive and complex. Hence as per Scheins we cannot understand Organizational development and planned change, if not we consider it as the main origin of resistance to change. Furthermore, Biswas & Twitchell (1999) remarks that if management consultants are not in a position to understand about culture, naturally they will handle the situation and such embedded culture will manage them .In fact cultural awareness is everything for a society to know but as far as leaders are conce rned, they are the top-notch community to learn this properly as they are to lead the society. To Block (1999), with his Three categorisation of Culture, Edgard Schein has contributed much to make the management practitioners aware what culture is. The plan Oral Smooth intends to ensure its monopoly across the country by their corporate strategic management. So as a first and prime step they want to organise a good campaign to make the event more noticeable there in the country. They wish to make it reorganised their marketing presence within a short time period. A clear but brief background of the two markets, with a